Bangkok (Thailand) – October 5, 2015 (travelindex) – Best Western Hotels & Resorts scooped two prestigious honors at the TTG Travel Awards 2015, including being named Asia’s “Best Mid-Range Hotel Brand” for a staggering ninth year in a row. In a glittering ceremony in Bangkok on Thursday night, Best Western once again took the title of “Best Mid-Range Hotel Brand”, as voted for by the readers of TTG Asia, the leading travel trade magazine. And the company also won the “Best Trade Supporter” award – a prestigious honor that forms part of TTG Asia’s “Outstanding Achievement Awards”.
Olivier Berrivin, Best Western’s Managing Director of International Operations, Asia, said the two awards demonstrated Best Western’s enduring commitment to Asia’s travel trade.
“We are absolutely delighted to have been honored once again at the TTG Awards,” said Mr. Berrivin. “The midscale hotel sector is now an incredibly crowded marketplace, so to have been crowned Asia’s Best Mid-Range Hotel Brand for nine consecutive years is an incredible achievement for Best Western.
“In recent years Best Western has evolved our hotel products in Asia, opening a series of exciting new hotels across the region and rolling out several new initiatives. Receiving this award is a seal of approval from the travel trade; a reflection that the positive changes we are making are being welcomed by the industry. It gives us great confidence moving forward,” he added.
Mr. Berrivin also said that he was deeply honored that Best Western was named ‘Best Trade Supporter’ at the TTG Awards 2015.
“This award is a tremendous accolade for Best Western and one we are extremely proud of. We have always valued and supported the travel trade in Asia, and I am delighted that our industry partners recognize our efforts,” Mr. Berrivin said.
“Our travel trade partners in Asia are the best ambassadors a company could possibly have. Their customers become our guests, so there has to be a strong level of trust between us. I look forward to deepening our relationship in future,” he asserted.
The two awards rounded off a remarkable week for Best Western, in which it also revealed a new company name, Best Western Hotels & Resorts, a new collection of brand logos, and a new hotel concept, GLo.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vib®, BW Premier Collection® and GLo. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.
Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support,technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit www.bestwesternasia.com.
Marketing & Communications
Best Western International – Asia
Tel: +66 2 656 1260
*Numbers are approximate and can fluctuate.